Rhetoric Speech 1 Outline

Coca-Cola “Taste the Feeling” Commercial 
  • Purpose: Brand Promotion and sell more Coca-Cola  
  • -Anadiplosis “anadaplosis”: rhetorical device meaning reduplication; ending the sentence with a word and using that same word to start the next sentence 
  • -Example: The boy became a man, the man became a warrior, the warrior became king 
  • -What does anadiplosis do? 
  • -Heightens the sense of flow 
  • -The momentum (building) 
  • -Logic (not any really logic) 
  • -Coca-cola with ice, ice with friends, friends with stories, stories with Coca-Cola 
  • -Circle along with anadiplosis 
  • -Example: Coca-Cola back to Coca-Cola after a few frames 
  • -How 
  • -Slogan 
  • -Image appealing (bubbling Coca-Cola) 
  • -Power and popularity: craving 
  • -Used on actress's shirt 
  • -Vast majority of every frame has a glass coke bottle 
  • -Emotions 
  • -Love 
  • -happiness and friendship  
  • -Inside jokes, mischief 
  • -Surprise 
  • -Smiles 
  • -Excitement 
  • -Actors 
  • -Diversity (for everyone) 
  • -Variety of clothing choices 
  • -Different genders 
  • -teens and 20-30s 
  • -Setting 
  • -Different seasons 
  • -Ice in Coca-Cola 
  • -Snowball fight 
  • -Running from cops 
  • -Street 
  • -Diner 
  • -Sidewalk street 
  • -Library 
  • -Grill 
  • -Sunset 
  • -Train station 
  • -Ocean/beach 
  • -Concert 
  • -Garage band 
  • -Overlooking the city 
  • -Music 
  • -Upbeat tempo that escalates as the commercials goes on 
  • -Frames mirrored by the music (escalates) 
  • -Intensity of craziness grows each frame 
  • -1: ice 
  • -3-4: snowball fight 
  • -7-9: running from the cops 
  • -Relief: stories with Coca-Cola 
  • -Commercial continues through this intensity craziness cycle 
  • -“No one can stop me when I taste the feeling, nothing could ever bring me down” 
  • -Ending 
  • -Only use glass bottles 
  • -Think back to childhood or wish you would have drunk out of them 
  • -“You with Coca-Cola" 
  • -“Coca-cola with feeling” 
  • -Coca-cola has feeling 
  • -Coca-cola is a verb (something you can actually do) 
  • -“I will Coca-Cola with feeling” 
  • -Told to “Taste the feeling” 
  • -Replace the Coca-Cola with feeling 
  • Effectiveness: Sell more Coca-Cola and brand recognition 
  • -Brand recognition 
  • -Very effective 
  • -Bottles in almost every frame 
  • -Logo at end of commercial and on bottles 
  • -Actress’s shirt 
  • -Sales are successful 
  • -Very effective 
  • -Worldwide 
  • -Shown on Super Bowl Sunday 2016 
  • -Coca-Cola is for everyone 
  • -Genders 
  • -Race 
  • -Good time 
  • -Implied that Coca-Cola makes everyone happy, in love, etc.

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