Commercial Analysis

https://www.youtube.com/watch?v=6W5pqlbh5sQ

This Coca-Cola "Taste the Feeling" commercial, from the 2016 Super Bowl, has a huge audience. This commercial targets everyone; specifically teenagers to older adults. The actors and actresses in the commercial are mostly teenagers or people in their 20s to 30s. They have different genders and races showing that everyone should and can enjoy a coca-cola. They showed real-life situations and used emotions to promote and sell their product, which is the purpose. The author, the Coca-Cola company, had it shown on Super Bowl Sunday 2016 because their target audience would be watching and could relate to what was being shown or would wish they could "Taste the Feeling."

Pathos was used the most in this commercial because of the emotions. All the actors and actresses in the commercial are having fun, falling in love, and smiling. They are inviting the audience to "Taste the Feeling" suggesting that drinking a coca-cola makes you feel happy and in love. For example, they say, "Coca-Cola with ice, ice with friends, friends with stories, stories with fire, fire with coca-cola." They relate coca-cola back to each other with different scenarios. In the commercial, they keep describing coca-cola in a continuous circle to remind the audience that that is the product and the main focus. Also, they use the last work, and the first word of the next phrase to help the flow of the commercial. This commercial used emotion to promote and sell their product by referring to others lives or having others wish they could live like the actors.

Comments

Post a Comment

Popular posts from this blog

Synthesis Chart

Do you get 150 minutes of exercise per week? Do you achieve 2 days of muscle strengthening (lifting weights or resistance training) per week? Do you achieve both 150 minutes of exercise and two days of muscle strengthening per week? What is the average time you exercise at one time? Do you do any stretching before or after exercising or muscle strengthening? What type of exercise do you do on a daily basis? List all. (If you never exercise, say NA.) Authors of Study   Individuals without any physical activity   Individuals with <150 minutes of moderate physical activity per week   Individuals with 150 minutes of moderate physical activity per week   Individuals with >300 minutes of moderate physical activity per week   Chapter 2: Physical Activity Has Many Health Benefits. (n.d.). Retrieved from  https://health.gov/paguidelines/guidelines/chapter2.aspx   -risk of bone health   -low...
Read more

Assignment 1 Overview and Questions?

Major Writing #1 is an interview and source report that will give a better understanding of the writing techniques and genres that are used in my intended major. My previous English class required us to write an argument paper and bibliography for our research paper. In previous English classes, our audience was the teacher; whereas, this assignment targets freshman going into the Health and Human Physiology major, for myself. This report is designed to better prepare my writing and communicating skills for my future in the Health and Human Physiology major and my career. Questions: - Can you use some of the sources from the interview as your written sources? - Do some majors only use specific genres? - With our written sources, do we have to find academic and non-academic genres?
Read more

Outline for Speech 2

Title: Gap Year between high school senior and freshman in college Introduction Hook: How many of you have changed your major or have thought about changing it?  Problem: What are you going to do with your life? Are you going to love the job you chose at age 17 or 18? That is a lot of pressure on a high school student. If I switch my major, how far does that set me back? These are all questions we ask ourselves as high school and college students. Many of us have heard that gap years are a negative thing. Gap years are not negative, but a way to solidify your decisions.  Definition of gap year -------------------------------------------------------------------------------------------------------------------------- Justification: Benefits of gap year Learn responsibilities at a different level before college more impressive application reduce debt recharge after high school Possible negatives of gap year put a year behind Lose all your high scho...
Read more